Kokopelli Entertainment How important is internet video to our company marketing efforts? Research on the purchase patterns of online shoppers from Sellpoint, conducted by Coremetrics, has shown a 35% increase in the sales conversion rate between shoppers who took rich media sales tours, including video, and those who didn’t. In addition, shoppers who viewed the “product tours” spent over two-and-a-half minutes more viewing product information on each product. (The product tours consisted of detailed presentations featuring audio, video and downloadable sales collateral, and shoppers choose to view them by selecting a “Take a Product Tour” button on the product page.)
Consider this, according to recent studies 54% of US internet users watch videos daily, and 32% of those users watch more video online than they did a year ago. When you factor in the growth of the online video market and the impact that it has on consumer buying habits it's easy to see the value of adding video to your marketing plan.
(Data courtesy of Emarketer.com)
What kind of videos do you most often produce?
Kokopelli has produced a wide assortment of videos for companies in multiple business categories. However some of the more popular video styles we get asked for are product or sales training videos and safety and compliance videos.
Product and sales training videos are a wonderful tool for companies seeking an inexpensive way to launch a new product or service and get information out to the people that need it quickly and accurately. Let's face it, people don't like to read, and getting your customers or your sales staff to read and understand the benefits of your product is a challenge. With a video, you can not only demonstrate the product or service for the viewer, but also talk about product positioning, benefits, and tips for sales staff to sell against competition. Think for a moment about the many dollars you currently spend on product knowledge training, sales meetings, distributor & retailer training, and the travel associated with that task, and you will quickly understand how video not only positively impacts sales by being more effective, but also provides added cost savings benefits to your sales and marketing budget!
Safety and compliance videos are another highly effective tool in a businesses cost savings arsenal. A properly produced safety and compliance video not only educates your employees about company safety regulations and procedures, but it can also keep you in the good graces of such organizations as OSHA or the Health Department. Several companies we deal with have told us of their great success with reducing accidents on the job and in keeping new employee training costs down as a result of showing safety and compliance videos to their staff.
Aren't videos expensive to produce?
Not necessarily! However it really depends on the type of video your looking to produce and if you need locations, actors, or other special requirements that can add expenses to the project. The good news is that quite often, a video can be less expensive than traditional print advertising in a trade publication or comparable media. Add to that videos have a much longer lifespan than a print ad or commercial, and are more versatile than print advertising or other sales materials as videos can be used on company websites, sales meetings, tradeshows, DVD catalogs, and more! Bottom line is we will do our best to work within your budget and provide you with a quality video at very reasonable rates...why not contact us for a quote? Our email is info@kokopellifilmz.com.
Some simple ways to reduce costs are: 1) Shorten the length of the video...the longer it is, the more cost goes into the production 2) Replace actors with employees. 3) Be prepared! Delays and changes to the production can add substantial expense to your project.
I don't know anything about producing a video, what can I expect if we choose your company for our project?
At Kokopelli Entertainment we pride ourselves on being professionals that are efficient, organized and easy to work with. Translated this means we will do everything we possibly can to guide you along the video production process and make sure that your role is as easy and enjoyable as it's possible to be. In order to accomplish this, we assign you a project coordinator (aka - Producer) at the beginning of every project. The Producer is your point person and project expert and is responsible for handling all schedules, approvals, interviews, and project requirements. Your Producer will also meet with you to go over project goals, outlines and timelines, and will handle all production meetings with both yourself and your designated staff in preparation for filming.
From start to finish, you can expect to receive personalized service, consistent communication, and periodic updates up until the day your project is completed. We value our customers and do everything we possibly can to ensure your satisfaction with our services and with your final video production.
Have more questions? Contact us at info@kokopellifilmz.com and we will be happy to provide answers!
